In this episode of the Talking Business Australia Podcast, co-founders Cath Fowler and Melissa Dickfos chat with the wonderful Suz Chadwick to learn all about the psychology of branding.

Suz Chadwick is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to delectable ‘got to have’ goodness. If you want to be the go-to person in your industry or you want clients clambering for your brand of awesome sauce and saying – “You’re the only person I want to work with” – then you’re in luck!

With over 10 years as a brand consultant working with global brands as well as solopreneurs, Suz knows what works when it comes to creating a business & personal brand to connect and stand out. She’s the author of the book Play Big, Brand Bold, host of the popular Brand Builder’s Lab podcast and the creator of Brand Builders Academy, The Bold Speaker’s Collective & Brand Leader’s Lounge.

In this episode we cover:

  • The different elements to branding
  • Emotional purchase decisions 
  • The power of connection and emotion
  • Being bold in your business – looking at what you can do to stand out in your market
  • Looking at what you do and how you do it
  • Adopting what brands you love are doing – looking outside of your industry
  • Building a brand that people want to be apart of
  • Brand positioning – why people buy what they buy 
  • Being proud of your brand
  • Customer experience
  • Having great products or services that are worth paying for
  • Understanding numbers
  • Being focused and not faffing about
  • Outsourcing so you can focus on the things you’re really good at
  • More products don’t necessarily make you more money – less is more

Links mentioned in the show:

Find Cath at:

Find Mel at: