In this episode of the Talking Business Australia Podcast, co-hosts Melissa Dickfos and Cath Fowler focus on 7 marketing ideas on how you can take advantage of the silly season and boost your festive sales. With Black Friday this week it is essentially the beginning of the real promo period – the ‘unofficial’ kickoff of the busy Christmas buying period so to speak.

In this episode we cover:

  • Be sure your holiday hours are clear and easy to find
  • Communicate your Christmas order cut off period
  • Focus on your re-marketing efforts
  • Add some Christmas flair to your branding
  • Consider exclusive offers for loyal customers and clients
  • Add a bit of festive fun to your copy
  • Surprise and delight
  • Give back

Links mentioned in the show:

Find Cath at:

Find Mel at: