In this episode of the Talking Business Australia Podcast, co-hosts Melissa Dickfos and Cath Fowler share 10 copywriting tips for small business owners.

Copywriting is the art and science of writing words that sells your product or service and convinces prospective customers to take action.

In this episode we cover:

  • What copywriting is
  • Just get started
  • Inject your personality
  • Do your research
  • The importance of good headlines
  • Keeping your copy conversational
  • Using the power of storytelling
  • Think about the visual appeal of how words appear on a page
  • Focus on the benefits, not just the features
  • Include a clear call to action
  • Know that working with a copywriter still will need your input on a copywriting task as you know your business best

Links mentioned in the show:

Find Cath at:

Find Mel at: