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In this episode of the Talking Business with Regional Australia podcast, co-hosts Cath Fowler and Melissa Dickfos chat about how businesses can best communicate with their customers right now. 

We’ve both been writing a lot of copy for clients who need assistance conveying their message during the coronavirus pandemic. When the virus became a feature of our daily lives back in March, what we’ve been asked most frequently is how businesses can best do marketing right now. 

In this episode we cover:

  • What people are looking to see from brands right now is a signal of humanity.
  • Seth Godin, a best selling author and entrepreneur, said it best “People do not buy goods and services. They buy relations, stories and magic.’’ 
  • When you share content right now, you’re sending the message within the context of the Coronavirus outbreak, so you need to read the room.
  • The best marketers know you need to have a deep understanding of your audience and your company’s positioning
  • Ensure your information people find online is up-to-date in terms of opening hours, changes in how you operate etc
  • If your business isn’t selling on your website now is the perfect time to start as people are looking for ease and convenience 
  • Don’t stop marketing
  • Keep the lines of communication open with your staff

Links mentioned in the show:

Find Cath at:

Find Mel at: